Research firm Morning Consult have published the details of new a study entitled ‘For All Their High Tech, Millennials Use Virtual Assistants for Simple Tasks’ which they conducted recently on the primary uses of virtual assistants by a sample group of end users devices ranging from Google Home, Google Assistant (the smartphone virtual assistant in Android phones), Siri (in Apple phones), and Windows Cortana.
Interestingly their survey concludes that sending text messages (44%), browsing the internet (43%), making phone calls (42%) and launching applications (36%) were all among the most popular uses of virtual assistants accross those 2000+ users surveyed. However their results also found their primary use was streaming music (47%).
The ability to play music is the most popular feature of virtual assistants among young adults: 47 percent of 18- to 29-year-olds say they use their assistant for that feature. In second place is surfing the web, with 43 percent of respondents age 18 to 29 and about half of 30- to 44-year-olds using their virtual assistants for that feature.
Other top features for young people include basic smartphone tasks like making calls, sending texts and launching apps. Less popular are virtual assists for setting reminders or checking calendars, with only about a third of people 18 to 29 using those features. People age 30 to 44 outpace their younger counterparts in this category, with 35 percent of people in that age group turning to their virtual help for reminders or calendars.
Polling was conducted among 2,201 adults from March 24 through March 25.
Morning Consult is a nonpartisan digital media and survey research company established in 2013 in Washington, D.C. The company provides news coverage, survey research, and data technology tools on issues in politics, policy and business. The company’s services saw an increase in popularity in 2016 and 2017 following its accurate polling results for the 2016 U.S. presidential election, showing a closer race than other pollsters.