Figures published earlier this month by Nielsen Music and commented on by music industry pundits Billboard show the volume of streamed media being accessed in the United States doubled in 2015. With the total number of individual songs streamed increasing from 164.5 billion the year before to 317.2 billion last year, which might also be represented as a rise of 211.5 million streamed albums, this increase compares to growth of only 54% in 2013. The record industry in the United States also recorded growth of 15.2% in 2015 for a total of 549.4 million albums sold.
According to the British Phonographic Industry (BPI) in their latest report on the UK music market in 2015. Revenue generated by music sales in the UK increased 4% for a total of 1.1 billion pounds, a figure reached thanks to 26.8 billion streaming connections, which marks an 82% increase over 2014 and accounts for nearly a 5th of the total volume of music consumed in the UK last year. The report also makes clear that 121.6 million albums were sold in the UK last year, with the total number of albums which were downloaded over the internet coming in at a very respectable 26 million.
In related news the BBC recently reported a survey of UK music industry consumption trends in 2015 showing that the availability of streaming media has been having an unexpectedly positive effect on the sale of Vinyl and CD based media.
The use of streaming services may be at an all-time high but CDs and vinyl haven’t been killed off yet. That’s according to the British Phonographic Industry (BPI) and the Entertainment Retailers Association (ERA). They say two thirds of music fans use streaming to find new music, then physically buy their favourites. It’s a habit they call “multi-channelling” and say 66% of the 1,000 people surveyed by AudienceNet do it.
The figures suggest it’s not just older generations of music fans sticking to traditional formats, with 72% of 16-34 years old asked admitting to being so-called multi-channelers. Geoff Taylor, Chief Executive BPI and BRIT Awards, said: “The enduring appeal of CDs and vinyl has surprised many commentators who wrote them off years ago. “But these physical formats still represent over 40% of UK music consumption, after decades of success.”