The British Phonographic Industry (BPI) association published survey data at the end of last year showing the popularity of music streaming over the internet as classified by genre. The data showed that electronic dance music or EDM was growing the fastest of all streamed genres. In a piece entitled “Dance Music Steps Up The Pace In 2015, With UK Acts Leading The Way” the survey data the BPI received from british market research company AudienceNet shows a large majority of music fans who used services like Deezer, Google Play and Spotify where tuning into EDM and considerably more likely than any of their piers to pay for a subscription music service.
In their report the BPI were quoted as saying…
The growing appetite for Dance music has been evident throughout 2015. The Dance audience is incredibly engaged, knowledgeable and passionate, as these new findings show. They are eager to discover new music using a variety of platforms, tend to invest more and are more likely to subscribe to streaming services. This year legendary acts such as The Chemical Brothers, The Prodigy and Leftfield have carried their core audience forward whilst attracting a younger generation of fans, and the mainstream appeal of newer talent such as Disclosure, Rudimental and Years & Years bodes well for the future of the genre.
And made a point of emphasizing the importance of the quality of the music on offer.
AudienceNet’s survey also shows that compilations and curated content is very important to Dance fans. Six out of ten said that compilations, mixes and playlists all influence their listening, with one in five specifically stating that they discover new tracks through mixes and compilations.
The BPI was formed in 1973 and is a representative voice of the UK recorded music business. It promotes recorded music in the UK and worldwide and champions the rights of the music community.