Digitally Imported, one of the original paid radio streaming services, has published audience and subscriber figures for the last year showing significant growth in both areas.
greater direct user engagement has led to a 95% increase in first-time monthly premium subscribers and a 60% increase in first-time annual premium subscribers compared to the same time period one year earlier. In addition to the rise in the overall number of subscriptions, average revenue per paid subscriber is up 10% year over year, and the number of free listeners registered on Digitally Imported has grown by nearly 30% during this time period.
The results come after a number of changes by the company over the last couple of years including a web site redesign, the introduction of on-demand streaming instead providing pure play radio services only and a move away from third party streaming clients in favour of their own player.
Off the back of this announcement the company were quoted as saying.
At Digitally Imported, our underlying mission has always been to provide superior listening experiences for electronic music fans worldwide,” said Ari Shohat, CEO of Digitally Imported. “By addressing and exceeding our listeners’ expectations around user experience, we are being rewarded with stronger user engagement, which is the linchpin in the long-term viability of our business.
About Digitally Imported
Digitally Imported (DI or DI Radio) is an Internet radio broadcaster playing various types of electronic musicincluding house, trance, progressive, techno,eurodance, drum and bass, and dubstep, across 91 hand curated channels.
It was founded in December 1999 as a hobby project by Ari Shohat in his Binghamton University dorm room and was one of the first Internet radio stations. It has often been listed as one of the top electronic dance music radio stations online and was awarded Best Global Radio Station at the International Dance Music Awards in March 2010. It also offers streaming radio services of other, non-electronic dance music genres — such as pop hits, jazz and rock — across nearly 300 channels through its sister networks, RadioTunes, ROCKRADIO, and ClassicalRadio.