Big Machine Label Group announced the launch of their streaming media platform Big Machine TV this week. Artists which are set to feature and have their own individual channels include Taylor Swift, Tim McGraw, Reba, Florida Georgia Line, Rascal Flatts and Thomas Rhett.
“We found ourselves asking, ‘is there a better way’ when it comes to syndicating our online content, pushing it onto social media, protecting it and ultimately monetizing it at the highest rate possible to benefit our artists,” said BMLG President and CEO Scott Borchetta in a statement. “And the answer was ‘yes’. The Big Machine TV platform is an incredible tool to better serve our artists and their fans by delivering content when and how we want, all the while making sure the creators are compensated fairly.”
Behind the scenes it transpires that a cloud-based software company by the name of PublicVine, a company billed to offer Platform as a Service offerings, will be providing the required infrastructure. It’s systems will help connect fans with content from Big Machine’s artist roster, which includes Taylor Swift, Reba, and Rascal Flatts among many others.
Big Machine Records, LLC is an independent American record label specializing in country and pop artists. Big Machine is based on Music Row in Nashville, Tennessee, and is distributed by Universal Music Group (UMG). The label was launched in September 2005 by former DreamWorks Records executive, Scott Borchetta, and initially became a joint venture between Borchetta and country singer Toby Keith. As of November 2014, the music company consists of 88 employees—in the areas of music publishing, management, and merchandising—and four office buildings. The business also oversees numerous imprints, including Valory Music, that are under Big Machine Label Group.
Blue Water Entertainment which own PublicVine was founded in 2000 by Greg Reitman. In 2003 the company released Hollywood’s Magical Island: Catalina, which was purchased and broadcast by PBS. In 2008 the company released the documentary Fields of Fuel, which was the winner of the Sundance Festival Audience Award for US Documentaries. The film covers the relationship between the American government, the oil industry, and the automobile industry, focusing on showing points of potential corruption or the negative impact of the oil industry on the US. In 2015 the company will release the film Rooted in Peace, which will be featured at the Sundance Film Festival, and premiered at the Sedona International Film Festival.