It can be a challenge promoting a new internet radio station in today’s market space crowded with tens of thousands of stations. So this article will focus specifically on the goal of getting your station listed in all the major radio directories. These are the directories with the biggest audiences and those likely to be the source of the majority of your listener referral traffic.
Shoutcast.com is easily one of the biggest internet radio directories in the world today boasting more than 55,000 stations. Getting listed is just a matter of setting the proper meta data in the Shoutcast D.N.A.S or control panel. A benefit of being listed here is that many smaller directories scrape Shoutcast’s directory using their API, so your radio station will end up being listed on many other places on the web as well. And a draw back however is that their categories system limits each station to just one genre per mount point which they claim reduces spam but has been refered to as a little unnecessarily restrictive. Also worth bearing in mind, with so many other stations listed, it can be hard to get noticed and generate traffic, so you are advised to choose your genres wisely.
iTunes Radio is a very popular means for listeners to browse radio stations thanks to the popularity of their web site, mobile application and presence in the burgeoning smart car systems market. Getting listed here is a matter of creating an iTunes user account and completing an excel application form. Turnaround time for replies tends to be in the order of weeks which is a little slow but their directory can be a good source of traffic even if it doesn’t generate nearly as much as it used to before the days of Apple’s other music and radio services. A little SPAM has also crept into their directory recently which I hope they become a bit more more proactive at dealing with.
Internet-Radio.com is a very sizable radio directory with some great functionality for listening to and promoting stations. Their directory is built to accompany the internet radio hosting service they also provide which is based on a pay as you go model. It’s a very good directory to be listed on and can generate of a good volume of listener traffic. A nice touch here is the availability of a personalized page for every station in their directory which comes with some well integrated “tune in” and social networking functionality. One draw back however is the lack of dynamically updated stream “now playing” information.
TuneIn.com is another very sizeable and popular directory particularly so for mobile device users where they have an enormous presence. Directories often offer mobile applications for accessing their content online and tunein.com is easily one of the best example of how beneficial this can be for radio station owners. The popularity of their radio app and it’s inclusion in both the main in-car phone function systems from Google and Apple, will also mean great penetration into the rapidbly expanding internet car radio market for listing owners.
In summary there may be hundreds of internet radio station directories available online, but these four are easily the biggest and best known, and where you should definitely be focusing your efforts if you’re just getting started.